MICHAEL GONICK REALTOR- Coldwell Banker Residential Real Estate.
Often I get the inspiration to write from conversations with my clients. Currently I have listed this beautiful 2/1 on 2111 Forest Circle , and the owner Bob is apparently impressed enough with what I have done so far to share my name with a friend of his who is considering putting his home up for sale. Thank you Bob!
Anyway, I haven't had an opportunity to speak with this friend of Bob's (which I would welcome), but it looks like he is going the "For Sale By Owner" (FSBO) route. I think this is a big mistake particularly in a buyer's market like we have now.
2111 Forest Circle Orlando 32803 |
Here are the top rationals I have heard from FSBO sellers through the years, and my thoughts on each one.
The Living Room- Forest Circle. |
- "I can get more money for my home by selling without a Realtor involved".
- "Really all I want to do is put a sign in my yard and throw a high number out there to see if I can get it"
Besides, buyers are getting wiser. They are not going to spend money out of their pockets on home inspections, loan applications etc. without knowing that the price of the home was well thought out. A Realtor can demonstrate to a potential buyer or buyer's agent that the listing price was not pulled out of thin air.
- "With "discount" fee based brokers I can get my home on the MLS....I don't need a full service real estate company."
- "Are you kidding me! My home is worth WAY MORE than you are telling me! You just want a quick sale."
Like most homeowners, FSBOs honestly believe their own home is worth more than comparable homes in the same neighborhood. This is based on emotion and usually, they're wrong. When I suggest a listing price on a home it is based on fact- providing an update on market conditions, an assessment of the likely selling price of the home and tips for improving the home's buyer appeal. Overpricing a for-sale home is a sure way to deter potential buyers. As for the pricing the home low to get a quick sale--- a Realtor would be shooting himself in the foot to employ this tactic. A good Realtor will hope for a good sale at a good price to show off and attract other people who are considering to list their home. Listing agents who sell homes on the "cheap" don't last long in this business.
- "I don't need a buffer between the buyer and myself....the buyer would prefer to deal directly with me without having real estate agents involved on both sides."
Wrong. Potential buyers will spend less time in a for-sale home if the owner is present during the showing, and they'll be shy about discussing its pluses and minuses with their own agent if the owner is within earshot. Buyers will also be less inclined to make an offer if they know they'll be negotiating directly with the seller. Having an agent on each side creates an effective emotional buffer between the seller and buyer.
I could go on and on but as a whole, agents, given a choice will show homes that are listed as opposed to FSBO because they know that they will get paid by bringing a qualified buyer to the table (as they should be). That means the pool of potential buyers for FSBO homes is limited primarily to unrepresented and probably unqualified prospects. Dealing with a FSBO means "gray areas and murky situations" for the agent and the client. Also FSBO's are more likely to run into legal trouble. Real estate transactions are fraught with potential liability for unwary sellers, particularly in states that have extensive disclosure requirements.. A FSBO who overlooks even one required form or legally mandated disclosure could face a protracted and expensive buyer lawsuit after the transaction closes.
Besides:
I do this full time. This is not a hobby for me.
I can negotiate and handle buyers concerns objectively where FSBOs cannot.
I have a pool of resources which can aid in getting the home "show ready" and others that can help a potential buyer with financing, home inspections etc.
I have experience with appraisers and how to get them to understand why your home is as valuable as it is.
In a nutshell, I believe a For Sale For Owner would not want to pay a listing agent who is isn't doing anything to sell their home but stick a sign in their yard. That makes sense! This is why any potential seller should ask for a full marketing presentation and time line from a Realtor that they might be considering. A good Realtor should be very comfortable answering "Why are you worth your listing commission?". Good question.....and a seller shouldn't hesitate in asking it.
So thank you Bob for giving me the inspiration to put into words why For Sale By Owners should at least look at the option of using a Realtor to sell their home. Granted, maybe sometime in the past a FSBO had a bad experience with an agent. But we are not all created equal!. Find an Agent (or 2) that come highly recommended, get proposals and make a decision. It certainly cannot hurt.
Do you know someone who is thinking about putting his home up for sale by owner? Perhaps you might want to put them in touch with me, or share this article with them. Also if you would like to take a look in person at 2111 Forest Circle please give me a call. Questions, comments- please do hesitate get in touch.
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